The future of advertising (via The Next Web)
Two days before the election many of the country’s most admired analysts had no idea what was about to happen. Yet within a matter of weeks these same people, unfazed, would be writing articles and giving speeches and being quoted about who was “ahead” and “behind” in the emerging race for the White House in 1996.
…Competing predictions add almost nothing to our ability to solve public problems or to make sensible choices among complex alternatives. Yet such useless distractions have become a specialty of the political press. They are easy to produce, they allow reporters to act as if they possessed special inside knowledge, and there are no consequences for being wrong.